In part 3 of “Should You Script Your Speech?”, I covered three more advantages of scripting your speech. In the final installment, I’ll discuss two more reasons you should consider scripting your speech.
Another reason it’s a good idea to script your speech is for good PR. Depending on the nature and purpose of your speech, you may want the media to quote you in the news or in their publications. If they’re unable to attend the speech, you can always send press releases immediately after the speech so you can get more publicity and so your message can be more widely distributed.
Other Successful Speeches
It’s been said the easiest way to become successful is to find out what other successful people have done, then do it yourself. If that is true, then scripting your speech is a must. After all, John F. Kennedy’s inaugural “Ask Not” speech was scripted. Martin Luther King Jr.’s “I Have A Dream” speech was scripted. And Abraham Lincoln’s “Gettysburg Address” speech – which lasted only two or three minutes and contained only 272 words – was scripted too. Your speech may not be as far reaching as the ones I’ve just listed, but if your goal is to develop and deliver a successful speech, why wouldn’t you follow the example of those who have done it best?
Yes, it will take more time, effort and attention to create a well-written speech, but you have to make the final decision as to whether or not you want the benefits that go along with the hard work.
This past week, I did a coaching session with a client who was preparing to deliver a speech. I followed up with him by email to ask how it went. This was his response.
“In one word ‘excellent’. This is the first speech in my life where I have thoroughly prepared, including my session with you. I now understand the power of preparation.”
As a famous sports coach once said:
“The will to win is nothing without the will to prepare to win.”
Although the title of this post is “Should you script your speech?”, I don’t think it’s the appropriate question to ask. Rather than asking “should you script your speech?”, the more accurate question is, “HOW should you script your speech?”.
I’ll share the answer to that in future articles.
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John Watkis is a freelance speechwriter, speaking coach and keynote speaker who helps his clients use the right words at the right time in the right way so they can educate, influence and inspire their audiences. For more of his tips on public speaking, and to get your FREE “Successful Speeches Toolkit”, visit http://www.wellwrittenwellsaid.com/freetoolkit.html
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