Public Speaking: Connection

If you don’t recognize the importance of connecting, then your message, no matter how important, will not be remembered. Here are some practical ideas that can immediately make you more effective.

1. Purpose.

You must know the exact reason and result of your presentation. Why are you presenting this information? What will happen if it is acted upon? Each answer should be in the form a one crystallized sentence. If it takes more than that, then you really don’t know what you’re talking about.

If you do not have absolute clarity about the speech or presentation, then neither will your audience.

2. Points.

People remember connecting ideas better than disorganized and disassociated ideas. How many times have you heard a speaker and thought, “What in the word was he talking about?” Use similar words or statements to build memorable points (like you see in this article: Purpose, Points, & Passion).

Alliteration like that builds memory and makes the speech more interesting. It instantly helps the listeners connect differing points.

3. Passion.

Emotion connects. In the first point above I said, “If it takes more than that, then you really don’t know what you’re talking about.” That’s an emotional statement. I’ll get email from people who will never finish reading the article. They’ll whine and wax ineloquently about how they know what they’re talking about but never know the purpose of their talk. Hmmm…I wonder if the audience feels the same?

Put energy behind your purpose and point. Feel personally what you expect the audience to feel.


Purpose, Points, and Passion – do you have them in your presentations? If not visit public speaking QA and get all your presenting questions answered.

Paul Evans is the creator of the Instant Speaking Success training resources for speakers. Get Paul to answer all your public speaking questions for free at

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