1. Find your niche and audience…
…once you do dig deeper and really narrow in on a very specific group of people, a group that you are meant to serve, one that desperately needs your solution to their very specific problem. Find the problem. Offer the solution.
2. Create a brand for your speaking business.
What do [...]
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Article tags: Branding, business, Niche, Relationship, website
Remember that your “Speaker’s Bio” may be the ONLY information people will use to decide whether they want to hear what you have to say – or not. Most presenters make the deadly mistake of thinking that their Speaker’s Bio is a C.V. (curriculum vitae)
While establishing credibility in your bio is important, keep in mind [...]
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Article tags: biography, Mandy Bass, website