The arrangement of chairs, the sound system, the lighting and the overall climate of the room can make a big difference in the way a presentation is received. You may not think you have much control over these items, but think again, because you do.

If you have prior access to the room where your presentation will be held you should always get there as early as possible. I have never had a presentation where everything about the room set-up was perfect. There is always something amiss. Expect minor problems to be the norm. The first time I gave the full day seminar associated with this book I had a few minor problems. The sound man who had the mixing board, wireless microphone and tape deck didn’t show up. The videographer was delayed with a speeding ticket and showed up 10 minutes before the program was to start. That caused a 40-minute delay.

Fifteen minutes into the program the video projector, an integral part of the program, conked-out. So what did I do? I had a back- up, hand-held microphone with a long cord with me so I plugged it into the meeting room’s sound system. One of the other presenters had a portable cassette player so we played the opening music on the cassette player and put the microphone in front of the speaker. It wasn’t the best sound, but it got the job done. I had a good quality home-grade video camera there that was supposed to shoot secondary footage. It was just being moved to the main camera position when the video technician showed up. The video projector quitting on me was a different story.

All the other problems were handled before the seminar actually started. Since the projector was to be used throughout the day something had to be done and done quickly. I told the audience to take a five minute break and we all scrambled to check out the projector. We determined that it was nothing that we could fix fast, so I made plans to bring in several monitors arranged as back-up. This was not as good as an 8 foot by 8 foot screen, but it would have to do. While we were checking out the video projector one of the seminar participants was watching us and overheard my decision to bring in the monitors. He said, “Listen, I’ve got a video projector at my office. I can go get it and have it set up in 20 minutes.” He did, and I gave him a $90.00 audio tape album for his trouble.

These were obviously more than minor problems, but being prepared with back-up equipment and being in the room early enough to do something about the problems saved the day. A little help from a friendly participant didn’t hurt either.

Create an Atmosphere Conducive to Laughter and Interaction

Unless you are using slides or video projection you want the room lights at maximum intensity. Half your effectiveness with humor is realized because the audience can see you. The audience wants to see your face. They want to see your expressions. They want to see your body language. It is easier to establish a bond when the speaker and the audience can see each other which is one good reason to avoid reading your presentation from behind a lectern.

I recently attended a presentation in Washington D.C. by a “big name” author. He conducted a three hour slide show with no breaks. He was totally “in the dark” behind a lectern. I am an audience watcher so I know he never connected with the audience.

Besides being in the dark the man made several other inexcusable mistakes that indicated little regard for his audience. Three hours is too long to go without a break. Starting at the 1 1/2 hour mark people were constantly getting up to go to the restroom or getting refreshments. Before the presentation the man was in the room with three hundred people with a bored nasty look on his face. I tried to make eye contact with him when he walked by me and he stared right through me.

What could this presenter have done to dramatically increase the effectiveness of his presentation? Since I’m supposed to be talking about lighting right now, I will. All he had to do was put a soft light on himself that lit him or at least lit his face. A low intensity light placed properly would not have affected the visibility of the projection screen at all, but would have helped him connect with the audience. They would have been able to see his face. As it was, all they heard was a voice coming from the darkness.

The other problems I mentioned were not lighting related, but I’ll tell you how to fix them now anyway. Take care of your audience’s basic needs. Three hours is too long to go without a break. Schedule a short break and you won’t have audience members interrupting the presentation every few minutes.

If you are nervous or scared or bored before a presentation don’t let the audience know. This presenter would have been better off hiding from the audience rather than alienating them with his sourpuss face. If you’re nervous or scared, go out and greet audience members. It will make both of you feel better. If you can’t do that, stay hidden until it is time to start.

It was a shame this presenter had no basic presentation skills because his content was excellent. I’m sure his book sales suffered at that event.

SEATING

Seating arrangements are a critical part of any successful presentation and are especially important for humorous presentations. As a professional presenter you must consider not only interaction, but safety and comfort parameters as well.

The best situation is when you have total control over the seating style and set-up of the room. For this discussion I’ll be using laughter and interaction synonymously. Semi-circular and straight theater style arrangements do both enjoy one advantage. Both these arrangements have the audience members sitting very close together. This togetherness allows laughter to pass immediately from one person to the other. You will even see audience members elbowing and slapping their immediate neighbor on the knee.

By far the best seating arrangement for laughter is semi-circular. When audience members are seated on a curve they can look to their left or right and see the faces of each person in the row. Laughter is contagious. Many people will laugh just because they see others laughing. In a straight-row theater style, when an audience member looks left or right, all that she sees is the ear of the next person in the row. If that next person is not laughing, the other audience member is less likely to laugh. If you change the seating arrangement to semi-circular where each audience member can see everyone’s face in the row, you will create a much higher likelihood that that person will see someone else laugh. As the presenter you will have a much higher chance of having your audience enjoying laughter because of this seating style.

Audience comfort is another advantage of semi-circular seating. The room can be set to face each chair directly toward the area where the presenter will be standing. This is much better than straight theater style where the audience members at the end of a row must turn their heads sharply to see the presentation. This creates an uncomfortable audience member in a very short time. An uncomfortable audience member is less likely to laugh; more likely to tune out all together. If the bulk of the presentation consists of looking at a screen you could point all the chairs at the screen instead of where the presenter will be standing. Do whatever it takes to keep your audience comfortable.

Always attempt to be as close as you can to the first row in whatever seating arrangement you have. Distance between you and the audience is a definite barrier to interaction. Don’t use a riser unless it is absolutely necessary for you to be seen.

You may get some resistance from room set-up personnel who are not used to semi-circular seating arrangements, but don’t give up. If you get to the presentation site early you can usually make changes yourself. Remember — you are the one who will look bad if the presentation doesn’t go well. No one will ever blame the set-up crew.

Sometimes changing seating arrangements will not be possible. Shoot for the best when you can and be persistent. On the other hand, don’t be distracted if you end up with a poor seating arrangement. If you are prepared and have a powerful message, you will still do a good job.

If you have to present in a situation where the seats are fixed, don’t despair. If the seats can’t move, you can. Be more animated and move around. This will cause the audience to move their heads to see you, thus creating more interaction and increasing the chance they will see another face that is laughing. Another trick you can use if you’re stuck with fixed seating is to ask the audience to choose a new seat after they come back from a break. Anytime you use this technique you must tell the audience why you are doing it and you must give the instructions before the audience takes a break. American audiences have a “homing instinct” for the same seat they started with and you’ll upset them if you snatch it away for no reason.

For example, tell them that part of the reason to come to a presentation is to meet and interact with new people and by changing seats this goal will be accomplished easier.

Another thing to watch out for is a situation where seating arrangements in an organization have been established over a long period of time. If you come in as the “new kid on the block” and try to make drastic changes you may upset many “old timers.” Make changes slowly and always tell them why.

ADDITIONAL SEATING TIPS

When possible set presentation to the long side of the room so the last row is as close to the presenter as possible. Avoid long narrow rooms which put audience members far from the presentation as if they were in bowling alley. People prefer to sit by aisles.

Avoid chairs next to walls. Audience members will feel trapped. Aisles should get bigger as they get nearer the exits because they must accommodate more people.

Seat for least distraction — no audience member should have to cross more than six people to get to a seat.

Make people sit as close as possible to the front. Force them to front with reserved signs on back tables or keep chairs stacked until all front rows are full. Don’t tip chairs up to reserve seats or force people forward because they may trip over the legs of the chairs.

GET A SOUND SOUND SYSTEM

If it is hard to hear, people won’t listen. As a humorous presenter you must have an excellent sound system because most of the time you will be talking while your audience is laughing. Stand-up comics are different because they tell a joke, then people laugh (they hope). They tell another joke, then people laugh. A humorous presenter will be rolling right along making points, showing product features, telling stories, and dropping one- liners and must be heard all the while.

A humorous presentation demands a better sound system than a serious talk. In a serious talk, words can be missed and the main message can still be very clear. In humor it doesn’t work that way. If key words are missed in a joke or story it will ruin the humor. No one will laugh and you will look like a giant goober.

The need for a thorough sound check is another good reason to be in the room early. You need to check the microphone to make sure it works. You need to check to see how far your mouth should be from the microphone. You need to know how loudly you should talk. Realize that during your check the audio level should be too loud. People will absorb the sound once they get into the room.

Make sure the sound system is carrying to all parts of the room. If someone speaks prior to you, try to go to the back of the room to see how he/she is coming across. If you have someone at the presentation with you, have them signal from the back of the room if changes are needed after you have started.

CLIMATE

Uncomfortable people will not listen to you. The unwritten rule is that meeting rooms are always too hot or too cold so you’ll have to do your best. When setting air conditioning levels, the room should be cooler than you think it should be. The body heat of the audience will bring the room to the comfort level. Make sure it does, and be ready to make adjustments as you go. If you can’t get the right temperature, make sure you acknowledge the audience’s discomfort and encourage them to make the best of it. Your care for them will automatically make things a little better.

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For additional articles & resources from Tom Antion, please visit his website at www.antion.com.

Tom Antion is a master business speaker who has entertained and educated thousands with his comic antics and sometimes outrageous style. Although he is quite boisterous himself, he claims he can teach anyone, no matter how reserved they are, to use humor more effectively. His clients include: Choice Hotels International, Geico Insurance, Kodak, Blue Cross/Blue Shield and John Wanamaker Department Stores. Tom is an active member of the National Speakers Association and is past president of the National Capital Speakers Association.

He can be reached at
Box 9558, Virginia Beach, VA 23450. (757) 431-1366
Outside Virginia (800) 448-6280, Fax (757) 431-2050,
Email orders@antion.com

Thanks go out to Paul Radde from Thriving Presentations for his input on seating arrangements.