One of the primary reasons people enter the speaking business is because they wish to earn some life-threatening cash. With dreams of stardom and hopes of owning the Mercedes and the million-dollar home, they set off in hunt for getting highly paid gigs only to get knocked down by rejection after rejection.
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Article tags: back-of-the-room sales, professional speaking career, promoting your business, speaking for free
Quite often, schools, universities, organizations, and community groups hold events that need guest speakers. These guest speakers…
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The skills to market yourself as an expert speaker is without doubt the key to your success. Marketing implies that you have to advertise your skills and talents. Since many individuals do not do that…
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1. Find your niche and audience…
…once you do dig deeper and really narrow in on a very specific group of people, a group that you are meant to serve, one that desperately needs your solution to their very specific problem. Find the problem. Offer the solution.
2. Create a brand for your speaking business.
What do [...]
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Article tags: Branding, business, Niche, Relationship, website
You only have 10 minutes to present before your Chamber group, networking organization or BNI (Business Networking International) group. You’ve never spoken before a group of diverse business peers before and don’t know where to start. If you do your job well, you’ll be well-remembered and well thought-of, but if you don’t… don’t worry – [...]
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Article tags: credibility, Group Networking, Referrals, Sales Pitch, Topic Ideas, Visibility