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A Simple Way to Book More Speaking Engagements

Saturday, July 23rd, 2011

Speaking engagements are a great way to build your business. Having a speaker’s profile is a simple tool you can use to help you get more speaking engagements.

By public speaking, I’m referring to speaking in front of a live audience, or being a guest on a tele-seminar, podcast or online radio show or so forth. And rest assured, there are plenty of organizations in your community who are actively looking for speakers. Your local chamber of commerce and local networking groups are great places to start. If you are involved in social media, you can use your connections there to find speaking engagements. It seems that there is no lack of places to speak.

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Public Speaking Business: How to Get Speaking Gigs and Engagements

Saturday, November 27th, 2010

You may be an amazing speaker, but in order for your public speaking business to survive, you will need audiences who will pay to listen to you. Instead of paying for lots of ads to promote your business, you want to spend your marketing efforts where you will get the best results: networking and showing people what you’ve got. Read More→

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How to Do a Great Radio Interview – And Be Invited Back Time and Time Again

Tuesday, November 23rd, 2010

When running broadcast media training, we tend to focus more on practicing TV interviews than radio interviews. You can argue with some justification that ‘if you can do a TV interview you can do a radio interview’. After all, with TV you have much more to worry about — what you look like, where you look, have I got any awkward mannerisms that will make me look foolish on the air? Read More→

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Public Speakers: How to Embrace and Find the Younger Generation of Meeting Planners

Monday, November 15th, 2010

Let’s face it times have changed and it’s important for you to keep up! Not only keep up with the changing times but learn how to embrace the younger generation of meeting planners and organizers. When I look back many years ago (and still today) speakers were sending out their speakers kit to meeting planners and organizers in hopes that they would open up their packet of information and hire them to speak at their next event, unfortunately and in most cases, that’s not the way it worked and it became a frustrating struggle and still is for many speakers. Read More→

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Big Fat Dumb Costly Business Mistake Part 2 ~ Quantity Does Matter

Monday, June 14th, 2010

Being the poster child for accountability, I don’t have a problem with sharing my mistakes with the world. I look at it from the perspective that my blunders save you time, provide learning lessons, and result in more money in your pockets.

I spend quite a bit of time researching and learning from other speakers and coaches by listening to Read More→

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How to Write an Elevator Speech

Saturday, March 20th, 2010

“If you fail to plan, you plan to fail.” ~ Coachfucious

The first and foremost thing you need to do is be ready and ably to sell your product or service in a snapshot. In order to get he clients you are looking for you absolutely need to be prepared to meet with your clients wherever they are and whatever they do. What will set you apart from all the rest of the people in your business is the MANTRA that you will sing to enchant your clients and get them close to you.

This mantra identifies who you are, what you do and why your client will choose you over all the others on the market and is most commonly known as elevator speech.

Before we create one, we will go though the brainstorming process.

There are a couple of tough questions that can be answered before we roll up our sleeves and start creating our client magnet.

1. Who am I? In what capacity I want to serve you?

2. What business I am in? What results do my business promise to you as a client?

3. Who is my client? How does he look like?

4. What makes me different from the competition? Why should the client do business with me?

5. What are the benefits of my customer when buying my product / services?

Those questions, when systemized, don’t look as if they will come out of the page and bite you but when you think about it 90% of the time to come up with ideas is very difficult. Usually this uneasiness to decide on the right answers for you and your business springs from the fact that most of us consciously or not are employees in their business and being an owner of a business is just that – being employed by yourself to perform the job task- owner.

The way to go out of this trap where you end up employing yourself and go into the thinking hat that is only concerned with how to elevate your business the answers will start flowing to you.

Whenever you are ready with our own answers to the clarification questions, you can start writing your elevator speech. This speech you will be able to say wherever you go whatever you do and you will be able to sell your product or service in 30 seconds. And I will show example with my own elevator speech.

1. For whom are you offering your product / service? Who is your client?

Your sentence will start with “for” as in: “For unstoppably determined people”

2. What is it that your customer wants / needs and you are offering?

Your sentence will start with “who” as in: “Who want to live with passion and be financially independent”

3. What product or service you are offering?

Your sentence will start with “the” as in: “The Life & Money Coaching of Tsvetanka (Sue) Petrova”

4. What category does your product or service satisfy?

Your sentence will start with “is a” as in: “Is a walk through into the world of achieving your goals”

5. What is the benefit that your client will receive when buying your product / service?

Your sentence will start with “that” as in: “That is low cost and at the same time high in value because”

6. Who are your competitors and why you are better than them?

Your sentence will start with “unlike” as in: “Unlike others I walk the walk, and talk the talk.”

7. What is the single most important thing that sets you apart form the competition?

Your sentence will start with “our” as in: “Our coaching re-frames circumstances and life situations into possibilities and I help my clients turn those possibilities into opportunities.”

The most important step is as soon as you have your MANTRA ready, chant it as much as possible to as many people as possible and then just happily receive all the goodness the powerful mantra that you just created can bring into your business life.

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Get your clients all over the world using THE 3 ESSENTIAL Ingredients to Success at http://www.aheartsdesires.com/

Article Source: http://EzineArticles.com/?expert=Tsvetanka_Petrova

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How Free Professional Speaking Gigs Help You

Monday, March 8th, 2010

One of the primary reasons people enter this occupation is because they wish to earn some life-threatening cash. With dreams of stardom and hopes of owning the Mercedes and the million-dollar home, they set off in hunt for getting highly paid gigs only to get knocked down by rejection after rejection. After doing some investigation, they discover that virtually all of their starting events will be free speaking gigs.

What?!?

If “free” is a horrendous four letter word in your livelihood vocabulary, you will need to change your thinking about the importance and value that “free” can actually provide. There are wonderful advantages that come with speaking without charge — including having the capacity to promote your back of the room products where you can genuinely profit. You’ll be gaining new experiences and building your clientele list.

1. “Free” still gets your name out.

The more people who hear you speak, the more people you will have to potentially buy your product and refer you to other people are seeking professional speakers. As an example, speaking at no cost for an organization like a Rotary Club or Elks Club can result in paying jobs because most of the members who owned by this organization have businesses of their own or are in positions in their careers where they’re the decision makers to “hire” speakers.

2. You can, nevertheless, have the opportunity to sell your products at these free speaking engagements.

Statistics show that back of the room products account for over 50% of professional speaking profits. Promote your enterprise and promote your products in the same location! At at minimum, you will be able to refer them to your web site for more info or additionally, to purchase products and books. The more people that hear you, the more opportunities you’ll have.

3. Free speaking opportunities are still opportunities where you are able to create a video tape of yourself.

Many speaker bureaus and meeting planners won’t hire you without seeing a video tape of your presentation. On top of that, many organizations such as the Rotary Club or Elks Club have people who can assist you create your video. Can you trade services?

4. Free speaking engagements are a fantastic place to network.

Hopefully by now you realize that you have to get your name out there. As a way to get your name around, you’ll ought to be around. You can nevertheless mingle with your guests as well as network with meeting planners for the function.

5. A totally free speech happening is still a fantastic reason to send out a press release.

If you are looking for a cause to send out press releases about yourself or your livelihood, use free speaking engagements. Submit them to local newspapers and various online sites that have a “to-do in your field” section. This is barely another method to get the word out about your enterprise.

Speaking free of charge has its advantages. What you will have to learn next is how to leverage these free occurrences into referrals and product sales. As you do this, more people will realize you and your company will be well on its way to success!

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Zane O’Neill has been writing articles online for nearly 4 years now. Not only does this author specialize in weight loss, fitness and diet, you can also check out his latest websites on Pet Water Fountain and portable electric generator.

Article Source: http://EzineArticles.com/?expert=Zane_Oneill

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How to Become a Guest Speaker at Schools, Conferences, and Events

Tuesday, March 2nd, 2010

Quite often, schools, universities, organizations, and community groups hold events that need guest speakers. These guest speakers may provide keynote messages, motivational talks, or vital information on a particular subject.

Such events are major opportunities for speakers to present their skills and topics while getting paid. Becoming guests at these affairs enhances the speaker’s reputation and expands buyer prospects. Getting into these events is quite challenging though. To become guests, in corporate conferences and universities requires a great deal of self-promotion and credentials.

When you think about it, it is natural for planners or organizers of these events to invite speakers that are known and reputed for their achievements. Speakers that are perceived to be great at what they do are logically prioritized and some groups will favor celebrities in the field. Not only does it attract more people to the event; it will also ensure favorable results and productivity.

So what exactly needs to be done? How does one become a guest speaker at schools, conferences, and events?

The answer relies on the effectiveness of the speaker’s marketing approach. The key here is to establish a reputation of expertise and professionalism. Also, an understanding of the niche is essential so the speaker can be clear about the promotional tactics to be employed to attract the organizers.

That is the basis for your marketing materials and created products. The products you release in the market should provide an impression of authority and extensive knowledge. The niche will not fail to notice this and the speaker will have an imprint in their minds. Thus, they are called upon when they are needed.

Marketing materials should show a speaker’s specialization. If the speaker intends to break into the college market, a speaker should state and emphasize in brochures that his or her focus is on youth motivation and school leadership. Perception is reality. It is important that speakers should be perceived appropriately in the niche.

Personal branding is one way to create better recall and establish a reputation. Once the market labels your professional services, you will begin to get clients easily in specific niches. This is why speakers should carefully plan their branding and labeling.

It may take some time to get to the point where you become a primary commodity as a speaker. Big events require only the best speakers and through experience and strategical marketing approach, you will eventually reach that favorable position. Once you reach that point, you can become a guest speaker at any event.

There are plenty of ways to become a guest speaker at schools, conferences, and events. However, persistence and smart work is imperative to get there. Nothing will happen to people who just wait for something to occur. To get ahead as a speaker, you must get out there and network. Recognize the needs of your market and expand your database of prospective clients.

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Article by James Malinchak. **Attention Readers** Want to Make $100,000 to $1,000,000 Dollars Per Year as a Professional Speaker? Learn to Become A Speaker At Schools and More or send a completely blank email to bmsoptin@aweber.com.

Article Source: http://EzineArticles.com/?expert=James_R._Malinchak

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How to Market Yourself As a Professional Speaker

Tuesday, February 16th, 2010

The skills to market yourself as an expert speaker is without doubt the key to your success. Marketing implies that you have to advertise your skills and talents. Since many individuals do not do that, they finally end up leaving their career to the wind by default. You have to get your name out there. You ought to find ways to touch base with individuals who can and will hire you.

1. Network in speaking organizations.

If you are not networking, you’re not working. Building human relationships with your peers and prospective customer is a have to if you’re really serious about your work as an expert speaker. (Some of the larger speaking organizations include: Toastmasters International, National Speakers Association, and World Champions’ EDGE.)

2. Have a company business card.

As you take time to network and build relationships with people, you’ll wish to provide them with something to remember you by – your contact facts. Your business card should have a specialist look to it. Since it will be the way people don’t forget you, what have you ever wanted them to don’t forget?

3. Create your marketing portfolio.

Also called your promotional kit or your media kit, this portfolio will have everything that speaker bureaus and meeting planners need to decide if you are the announcer for them or not. Your portfolio consists of the next elements: a content sheet, a demo video of previous speaking engagement, your bio, testimonials from previous engagements, a price list of your products and resource materials you sell, a sample client list, and your fee schedule.

4. Develop a website.

With so many people and businesses flocking to the internet for info, you’ll need to have this as a methods to market yourself. You don’t have to have a internet site with all the bells and whistles. While your website should look professional, you can however get a started internet site with low to no monthly expenses. Use your website to be an additional location where you sell your resource materials as well as supply info about your topic. (Good resource for building an excellent, effective speakers’ website: www.theButterflyHerder.com.)

5. Use online social networks…

…like LinkedIn, MySpace, Twitter, and Facebook to begin making connections with your industry peers. You can likewise use speaker forums as a place for additional resources, sharing speaking suggestions and tricks in addition to getting to know others in your field.

6. Create and use an instantaneous marketing strategy.

Send mailers and postcards to past customer along with prospective future customer. While many speakers aren’t hired as an effect of their mailers, they are still a painless way to hold your customers connected with your business. Additionally, junk mail pieces are relatively inexpensive to create and send and so, they’re a good method to canvass organizations and get the expression out that you are accessible for hire.

7. Market yourself through articles and product materials.

Using other resources as a means for getting your name out will help to spread your name like wild fire! Think of it this way, you create the article one and comprise a short 2 – 3 sentence bio and you’ll have that help you for on condition that it’s available!

The direction you market yourself will determine whether you will have a great career or not. Start employing these avenues of getting your name out there and begin to get noticed by meeting planners and speaker bureaus. Start marketing yourself right now!

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Barney has been writing articles online for nearly 3 years now. Not only does this author specialize in weight loss, fitness and diet, you can as well check out his latest website on Outdoor Chair Covers and Padded Folding Chairs

Article Source: http://EzineArticles.com/?expert=Barney_Conley

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Public Speaking: The Top 8 Success Tips That Will Bring You Speaking Success!

Friday, January 22nd, 2010

1. Find your niche and audience…

…once you do dig deeper and really narrow in on a very specific group of people, a group that you are meant to serve, one that desperately needs your solution to their very specific problem. Find the problem. Offer the solution.

2. Create a brand for your speaking business.

What do you want to be known for? Research your competitors and see how they’re positioning themselves… set yourself apart from them and be different, don’t be afraid to be the purple cow in the field. Be clear with your brand; do not confuse your audience. It really needs to be focused, targeted and clear. Be consistent with your brand as it will follow you everywhere and on everything from your marketing material to the way you answer your calls.

3. Create an online presence:

A website that is designed to meet the needs of your target audience and one that includes all the necessary ingredients for online success as a speaker (this is vital because about 95% + planners and media professionals are going online to find their experts and you need to make sure you’re easily found with a very clear message)

4. Create essential marketing material

5. Set up marketing strategies…

…to be applied in your speaking business and start building your platform. Let your platform be clear and targeted.

6. Create products, products, products.

You have so much knowledge and talent built up inside and you need to get it out in different learning formats for your audience. This will build your credibility and create a stream of income for you.

7. Learn the importance of building relationships.

I can’t stress this enough… it’s all in the relationships.

8. Follow up!

Follow up is essential especially in the speaking business. Don’t worry your not being a nuisance but showing you are very interested and are the perfect speaker for their event. Now, don’t overdo the follow up to where you have exhausted them but just a few simple follow up calls or emails to let them know you are the perfect one to provide solutions for their audience.

If you want to secure your first speaking engagement and create a full schedule then it’s vital to take steps in building your speaking business. Don’t hop from point A to C because you will end up back tracking and in the end only feel frustrated by the endless wasted hours and the dent you put in your pocket book. So take your time in starting your speaking business and if done right you can have a successful and lucrative business!

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Wendi McNeill development & marketing coach for beginning speakers has been opening doors of opportunity and coaching speakers since 2002. She is the founder of Charli Jane Speaker Services providing solutions through programs, coaching and speaker services to help beginning speakers start and grow their business and create multiple streams of income. Wendi is the wife to an amazing husband, mother of 4 daughters (no boys), author, workshop leader, and raising teen girls parenting coach. Visit Wendi online to see if she has a solution to your challenge in starting & growing your speaking business. http://www.CharliJane.com

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